Real Estate Agent Blog

Your Online Presence Matters

Posted by Caitlin Smart on Aug 13, 2018 3:18:52 PM

In the old days, real estate agents wore a tweed jacket and a name tag and always made sure they had business cards in their pocket before heading out the door to a neighbors holiday party. But, in a world of new and exciting technology, we can now generate leads from anywhere and at anytime.

Online presence has made it possible to toss out the tweed jacket and post our business card to millions of internet users through a social media post with optimized hashtags or a website with great SEO content. Our point is, having a clean and  professional image online can set your business up for success and attract new leads.

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Topics: Agent, Client, Relationship, Insider

Educating Your Clients on Home Inspection Negotiations

Posted by Caitlin Smart on Aug 8, 2018 11:13:01 AM

Once an offer is accepted, arguably the most frustrating part moving forward for both clients and agents alike is the inspection negotiation process. Our buyers are spending a lot of money on the purchase of their home and naturally want things to be move-in ready with no additional expenses on their end. Our sellers, on the other hand, are ready to move on and invest their money into their NEXT home and have little desire to hear about cosmetic requests that may come off offensive. As agents, it's our job to prepare our clients for what to expect out of a home inspection and to continue to educate your clients throughout the entire process of a transaction, including best practices for inspection negotiations. 

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Topics: Relationship, Client, Agent, Insider

The Importance of Networking in Real Estate

Posted by Caitlin Smart on Jul 10, 2018 11:24:47 AM

It's 2018 and we've begun to rely on our social media to promote our real estate business hoping the leads will just roll in. We join the Zillow paid advertising list in order to be a featured REALTOR®, we purchase Facebook ads to promote our business to nearby residents, and we market ourselves as trusted REALTORS® on Instagram and LinkedIn by posting market updates. While you may have had touches of success with this in the past, how many leads from your paid advertising have you taken to the closing table? 

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Topics: Relationship, Client, Agent, Insider

Marketing Your Real Estate Business to Your Sphere

Posted by Caitlin Smart on Jun 28, 2018 1:26:09 PM

As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and other social events. While being “social” we made sure to wear our name tags and try to spark conversations about real estate. Today, those things still stand, but the savvy agent uses technological tools to augment being social in the real world. Today, people spend an enormous amount of time “online”, whether that be checking e-mail, reading the news, surfing websites or just hanging out on social media.

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Topics: Relationship, Client, Agent, Insider

Presenting and Negotiating Multiple Offers

Posted by Caitlin Smart on Jun 20, 2018 1:23:24 PM

When the real estate market is as hot as it is here in Boise, Idaho- having multiple offers on the table is a situation agents have come to expect when representing buyers and sellers in the Treasure Valley. We do our best, as agents, to educate and prepare our clients for the best and worst case scenario with the various ways they can decide what course of action is best for them. After all, our duty as REALTORS® is to protect and promote our client's best interest. But what is fair? What can we expect from the other representing agent? And what can be done?

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Topics: Client, Relationship, Agent, Insider

7 Questions Real Estate Agents Should Ask When Interviewing a Broker

Posted by Caitlin Smart on Jun 14, 2018 1:52:42 PM

As you know, going into an interview as a real estate agent is a different experience than a full-time employee nervously interviewing for a job on the third floor. Rather than the employer evaluating you, you're evaluating the employer to determine if what they offer is a good fit for your business. Though similar to a full-time position, you can often forget important questions to ask the broker during your time in the office. Whether the broker has taken charge of the conversation or because you've got caught up on a feature the brokerage offers that excites you, it's important to remember to ask these 7 questions before you join.

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Topics: Agent, Insider, Relationship, Continuing Education, Commission

Does it Matter How Long I'm With a Brokerage?

Posted by Caitlin Smart on Apr 17, 2018 11:45:33 AM

More often than not, the first brokerage you choose won't be where you end up long term and that's common across the industry. We all join the brokerage where we've already been recruited before our first day of real estate school or we join an office that did a great job creating energy and promising leads during an in-school presentation. But when once you've completed school and you've passed your test, you're still learning. You're learning about the transaction process in detail, you're learning the ins and outs of lead generation, and you're learning what you actually need from a brokerage to support your business and succeed. But by your second or third brokerage, you should start settling in and becoming a loyal agent of a real estate brand you trust.

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Topics: Agent, Insider, Relationship

Getting Through Your First Real Estate Transaction

Posted by Caitlin Smart on Jan 16, 2018 11:02:00 AM

So you're new to Real Estate and you've been working with your first buyer client who just found the house of their dreams... what's next? RE-21s, confusion, over analyzing, and so much more.

During my first transaction, I couldn't figure out how to get my buyer client to e-sign the offer we were making. I ended up accidently sending a copy of the offer to everyone listed in the transaction before he even was able to sign it. He was physically right next to me and the look on his face made me feel like a failing agent (incase you're curious, it was a great offer).

Going through your first transaction can be overwelming, but it doesn't have to be! Practice with your specific MLS transaction software and other real estate tools, ask questions, and communicate with the co-agents involved. You may feel nervous during this transaction, but once you get familiar with each step involved, you'll feel much more relaxed and confident moving forward. 

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Topics: Agent, Relationship, Client

Creating Long-Lasting Relationships with Your Clients

Posted by Caitlin Smart on Dec 19, 2017 9:10:00 AM

According to NAR, 38% of sellers found their agent through a referral and 17% used their previous agent. That means 83% of people didn't use their agent again, and the given reason was that the agent didn't stay in touch.

Throughout our real estate agent training, we've heard over and over again how the most successful agents create relationships, not transactions, and who are we to argue with success? Buyers and sellers want agents with a good knowledge base, a good reputation, and a solid understanding of what real estate clients want. But if you want them to use you again, you also have to stay in touch!

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Topics: Agent, Client, Relationship

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