Real Estate Agent Blog

5 Ways to Generate Sellers Leads

Posted by Caitlin Smart on Oct 10, 2018 1:51:00 PM

It’s no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them?

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Topics: Client, Agent, Insider

Your Online Presence Matters

Posted by Caitlin Smart on Aug 13, 2018 3:18:52 PM

In the old days, real estate agents wore a tweed jacket and a name tag and always made sure they had business cards in their pocket before heading out the door to a neighbors holiday party. But, in a world of new and exciting technology, we can now generate leads from anywhere and at anytime.

Online presence has made it possible to toss out the tweed jacket and post our business card to millions of internet users through a social media post with optimized hashtags or a website with great SEO content. Our point is, having a clean and  professional image online can set your business up for success and attract new leads.

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Topics: Agent, Client, Relationship, Insider

Educating Your Clients on Home Inspection Negotiations

Posted by Caitlin Smart on Aug 8, 2018 11:13:01 AM

Once an offer is accepted, arguably the most frustrating part moving forward for both clients and agents alike is the inspection negotiation process. Our buyers are spending a lot of money on the purchase of their home and naturally want things to be move-in ready with no additional expenses on their end. Our sellers, on the other hand, are ready to move on and invest their money into their NEXT home and have little desire to hear about cosmetic requests that may come off offensive. As agents, it's our job to prepare our clients for what to expect out of a home inspection and to continue to educate your clients throughout the entire process of a transaction, including best practices for inspection negotiations. 

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Topics: Relationship, Client, Agent, Insider

The Importance of Networking in Real Estate

Posted by Caitlin Smart on Jul 10, 2018 11:24:47 AM

It's 2018 and we've begun to rely on our social media to promote our real estate business hoping the leads will just roll in. We join the Zillow paid advertising list in order to be a featured REALTOR®, we purchase Facebook ads to promote our business to nearby residents, and we market ourselves as trusted REALTORS® on Instagram and LinkedIn by posting market updates. While you may have had touches of success with this in the past, how many leads from your paid advertising have you taken to the closing table? 

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Topics: Relationship, Client, Agent, Insider

Marketing Your Real Estate Business to Your Sphere

Posted by Caitlin Smart on Jun 28, 2018 1:26:09 PM

As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and other social events. While being “social” we made sure to wear our name tags and try to spark conversations about real estate. Today, those things still stand, but the savvy agent uses technological tools to augment being social in the real world. Today, people spend an enormous amount of time “online”, whether that be checking e-mail, reading the news, surfing websites or just hanging out on social media.

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Topics: Relationship, Client, Agent, Insider

5 Common Problems for Real Estate Agents

Posted by Caitlin Smart on Jun 28, 2018 12:54:54 PM

As a real estate agent, you get to flourish in an industry where no two transactions are ever the same. A dull day simply doesn’t exist within this industry. As excellent as it is to have new opportunities with unique clients on a frequent basis, that can also come with its drawbacks. Here are few common real estate problems every agent will experience at least once, and solutions to overcome them.

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Topics: Client, Agent, Insider

4 Mistakes Real Estate Agents Should Avoid When Negotiating

Posted by Caitlin Smart on Jun 25, 2018 9:17:35 AM

With real estate deals come negotiations, and in order to get the best deal for your client, you must be equipped with powerful negotiation skills and strategies. Often, there will be some disagreements between the homebuyer and seller. These may pertain to the price, the terms of the sale, or many of the other factors that come into play with such a large investment. Either way, you will most likely have to put your negotiation tips into play. In order to ensure a fast and easy closing and an optimal experience for your clients, avoid making these top four mistakes when negotiating real estate.

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Topics: Client, Agent, Insider

Presenting and Negotiating Multiple Offers

Posted by Caitlin Smart on Jun 20, 2018 1:23:24 PM

When the real estate market is as hot as it is here in Boise, Idaho- having multiple offers on the table is a situation agents have come to expect when representing buyers and sellers in the Treasure Valley. We do our best, as agents, to educate and prepare our clients for the best and worst case scenario with the various ways they can decide what course of action is best for them. After all, our duty as REALTORS® is to protect and promote our client's best interest. But what is fair? What can we expect from the other representing agent? And what can be done?

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Topics: Client, Relationship, Agent, Insider

The Advantage of Virtual Reality With Real Estate

Posted by Caitlin Smart on Mar 27, 2018 11:24:00 AM

It's 2018 and the ways we are able to advertise and market our real estate listings and ourselves are incredible. Networking happy hours, live videos in local coffee shops celebrating your successes of that week, hashtags and status updates... who would have thought 30 years ago that this would be the future for promoting real estate business in 2018? But, the fact of the matter is, if you've stopped there- you're still not quite caught up. Virtual Reality is the next big tool to market your listings and your  real estate business. Idaho has become one of the most sought after markets in the U.S, so how are you promoting yourself to stay in front of the business moving in?

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Topics: Client, Agent, Insider

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