A lot of agents seem to get really hung up on calling and leaving voicemails. And I’ll argue that while it’s important to make that call, sometimes picking up the phone and dialing the number isn’t always the *only* best way to initiate contact.Text marketing doesn’t have to be complicated. It’s 2018 and we already know how to text.Texting is super effective. It’s easier to respond to a text than returning a voicemail. That’s why text messages have an open rate of 98%.
It’s no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them?
Door knocking is hard. I always give props to agents for stepping out and getting outside of their comfort zone. However, if you aren’t providing value, it can be a little awkward. Let’s be real, you’re going to a stranger’s house and you’re knocking on their door.
In the old days, real estate agents wore a tweed jacket and a name tag and always made sure they had business cards in their pocket before heading out the door to a neighbors holiday party. But, in a world of new and exciting technology, we can now generate leads from anywhere and at anytime.
Online presence has made it possible to toss out the tweed jacket and post our business card to millions of internet users through a social media post with optimized hashtags or a website with great SEO content. Our point is, having a clean and professional image online can set your business up for success and attract new leads.
Once an offer is accepted, arguably the most frustrating part moving forward for both clients and agents alike is the inspection negotiation process. Our buyers are spending a lot of money on the purchase of their home and naturally want things to be move-in ready with no additional expenses on their end. Our sellers, on the other hand, are ready to move on and invest their money into their NEXT home and have little desire to hear about cosmetic requests that may come off offensive. As agents, it's our job to prepare our clients for what to expect out of a home inspection and to continue to educate your clients throughout the entire process of a transaction, including best practices for inspection negotiations.
It's 2018 and we've begun to rely on our social media to promote our real estate business hoping the leads will just roll in. We join the Zillow paid advertising list in order to be a featured REALTOR®, we purchase Facebook ads to promote our business to nearby residents, and we market ourselves as trusted REALTORS® on Instagram and LinkedIn by posting market updates. While you may have had touches of success with this in the past, how many leads from your paid advertising have you taken to the closing table?
1. Mobile Optimized Advertising
If you’ve been dragging your feet about using a mobile first lead generation strategy, you might be giving up leads in 2018. If you’re still not convinced, I’ll let this year’s data (compiled by Buffer) speak for itself:
As real estate agents, we all know how important it is to stay visible to our sphere of influence. In the old days, that meant being active in the community, attending dinner parties and other social events. While being “social” we made sure to wear our name tags and try to spark conversations about real estate. Today, those things still stand, but the savvy agent uses technological tools to augment being social in the real world. Today, people spend an enormous amount of time “online”, whether that be checking e-mail, reading the news, surfing websites or just hanging out on social media.
As a real estate agent, you get to flourish in an industry where no two transactions are ever the same. A dull day simply doesn’t exist within this industry. As excellent as it is to have new opportunities with unique clients on a frequent basis, that can also come with its drawbacks. Here are few common real estate problems every agent will experience at least once, and solutions to overcome them.